At Image Factory, I was responsible for designing press releases and media kits for product launches, brand campaigns and seasonal collections across multiple beauty and lifestyle clients. Working closely with account managers and brand guidelines, I transformed product information, imagery and key messaging into visually engaging editorial layouts that were easy for journalists and retailers to navigate.

Each press release balanced storytelling with clarity, ensuring every document reflected the client's visual identity while presenting technical information in an accessible format. My role included editorial layout design, image retouching, typography, print and digital preparation, and maintaining consistency across multiple campaigns and brands.

Beyond campaign deliverables, I designed client proposals and presentation decks that helped communicate creative concepts, event ideas and brand activations to both existing and prospective clients. These documents combined strategic thinking with visual storytelling, translating ideas into clear, engaging presentations that supported pitches and project approvals.

Working closely with the Image Factory team, I developed layouts that balanced information with strong visual direction. From initial moodboards and creative concepts to fully designed proposal documents, each presentation was tailored to the client's brand, objectives and audience, helping transform early-stage ideas into compelling narratives.

As part of my role at Image Factory, I designed branding and visual assets for a range of brand events and activations, creating cohesive experiences that extended beyond digital and print. Working across multiple clients, I developed event identities and supporting collateral that translated each brand's personality into physical environments.